Customer Relationship Management

Customer Relationship Management (CRM) is a term used in a variety of contexts, but its unique context typically refers to its use in business and marketing. In this context, CRM refers to a set of practices, strategies, and technologies that organizations employ to manage and analyze their interactions and relationships with customers, clients, prospects, and partners throughout the customer lifecycle. The primary goal of CRM in this context is to improve customer satisfaction, enhance customer loyalty, and ultimately drive business growth and profitability.